Press Release

Gou Gou Pets Calming Spray for Cats Winner Of “Cat Calming Product of the Year” In 7th Annual Pet Innovation Awards Annual Awards Program Recognizes Companies, Services And Products Within The Rapidly Expanding Pet Industry That Exemplify Excellence & Innovation LOCATION, August 7, 2025 – The 2025 Pet Innovation Awards today announced that Gou Gou Pets, a company dedicated to providing holistic and natural products for pets, has been awarded “Cat Calming Product of the Year” for its Calming Spray for Cats. The Pet Innovation Awards is an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive Pet care industry. Veterinarian-recommended Calming Spray for Cats by Gou Gou Pets is an anxiety spray that blends traditional Chinese herbs and pure essential oils with advanced extraction technology. The all-natural solution calms cats during stressful moments, supporting emotional well-being and offering a modern, holistic alternative to conventional treatments.  Specially formulated with naturally-derived active ingredients, the spray helps to reduce anxiousness, stress, and nervous behaviors, helping cats experiencing travel stress, territorial marking, separation anxiety, nervousness from environmental changes, PTSD and more.  Including a blend of antioxidants, the spray provides effective calming support while also being gentle and safe, free from harsh chemicals and artificial ingredients. Active plant-based ingredients include Mimosa Flower Albizziae Julibrissin known for its calming effect on the mind and support for the nervous system. It can help in relieving depression and promoting emotional balance. Bupleurum also supports calmness and promotes relaxation. Additional ingredients include water, Lavender Essential Oil, Bergamot Essential Oil, Geranium Essential Oil, Sodium Citrate, and Citric Acid. The solution’s non-greasy formula leaves no residue and does not stain clothes or bedding. Cruelty-free and biodegradable, the spray is manufactured in the USA under strict GMP Standards. “When it comes to your pet's health, trust the experts. A licensed acupuncturist, I have done my due diligence to make sure all of our products are not only recommended but also endorsed by veterinarians. This endorsement underscores a commitment to providing superior quality and effective solutions for your pet's well-being,” said Dr. Mary Zhang, Founder and CEO of Gou Gou Pets. “Thank you to Pet Innovation for this accolade. Once I realized there were just not enough natural herbal options out there for pets, at Gou Gou Pets, we’ll continue to expand our line of thoughtful and holistic solutions to help pets live healthier, more balanced lives, the natural way.” Household pets are living longer, healthier lives due to new advances in the Pet Care space. $69.36 billion accounts for the total US pet industry expenditure, and with the humanization of pets, pet owners are looking for products and services that keep their pets healthy and add to their everyday well-being, just as with any member of the family. From vitamins and supplements, food and treats, to pet insurance and overall pet health, the pet care industry is expanding rapidly. The Pet Innovation Awards Program highlights the most innovative solutions and products shaping the future of pet care, from nutrition and wellness to grooming and safety. “Your pet’s mind, body, and spirit will benefit from this natural cat calming aid, providing a happier, tranquil and uplifted spirit. Cat parents often feel helpless when their beloved felines are anxious or stressed. Traditional methods like medications may help, but require close monitoring for side effects, including too much sedation or changes in appetite,” said Travis Grant, Managing Director, Independent Innovation Awards. “Gou Gou Pets’ Calming Spray for Cats offers a more natural alternative. Carefully researched, developed, and specially formulated with highly concentrated, natural herbal ingredients, this product is our pick for ‘Cat Calming Product of the Year!’” The mission of the annual Pet Innovation Awards Program is to honor innovation and recognize excellence, hard work and success in a range of Pet Care industry categories, including Apparel, Grooming & Cleaning, Food & Treats, Health, Housing, Toys, Training, Retailers & Services and more. The 2025 Pet Innovation Awards attracted thousands of nominations from around the world. About The Pet Innovation Awards Part of Independent Innovation Awards organization, a global market intelligence and recognition program within the most competitive consumer categories, The Pet Innovation Awards honors the most outstanding and innovative companies, services, and products within the rapidly expanding pet care industry. The Pet Innovation Awards provides public recognition for achievements of pet care industry companies and products including Apparel, Grooming & Cleaning, Food & Treats, Health, Retailers & Services and more. For more information visit: https://petinnovationawards.com. About Gou Gou Pets When East Meets West, It’s Best for Your Pets. Gou Gou Pets is a line of high-quality holistic products for pets, primarily geared to dogs, cats, and horses. Based in the Kansas City metropolitan area, Gou Gou Pets’ line of products is dedicated to a combination of traditional and holistically infused applications for grooming, skin care, wound care, trauma, and sports performance. Formulated with naturally derived Chinese herbs, essential oils, and antioxidants, Gou Gou Pets’ products allow pet parents to expertly care for their pets with natural choices. Gou Gou Pets’ thoughtfully formulated products are Made in the USA, at facilities that adhere to the strictest FDA And GMP (Good Manufacturing Practice) standards and quality control.  

Top Pet Innovators Recognized in 2026 Pet Innovation Awards LOS ANGELES, August 6, 2026 – The 2026 Pet Innovation Awards, an independent recognition platform, has officially announced the featured winners of its 8th annual awards program. This global program honors the most innovative companies, products, and services across the pet care industry. As pet parents continue to prioritize the health, happiness, and longevity of their pets, innovation in the pet industry is accelerating rapidly. Companies are raising the bar with thoughtful solutions—from premium nutrition and preventative wellness to sustainable products and services—that improve the lives of pets and their caregivers. This year's awards attracted thousands of worldwide nominations representing startups, established brands, and emerging innovators. An independent panel of industry experts judged the entries based on innovation, performance, ease of use, functionality, value, and overall market impact. Travis Grant, Managing Director of the Independent Innovation Awards, stated, "The pet industry continues to evolve at an incredible pace, fueled by pet parents who expect products and services that are healthier, smarter and more personalized than ever before". He noted that the 2026 winners aren't just responding to market trends, they are actively creating them and shaping the future of pet care. The 2026 Featured Winners Cat Health & Wellness Cat Calming Product of the Year: Cat Calming Diffuser, Zesty Paws Cat Health Innovation of the Year: The Knead Orthopedic Cat Bed, Knead Cats Overall Cat Health Product of the Year: Brutus Broth Cat Nutrition & Treats Cat Food Freeze Dried Product of the Year: Necessities Functional Cat Shakers, Charlee Bear Cat Food Frozen/Raw Product of the Year: Rad Cat, Tucker's Cat Food Product of the Year: Super Premium Kitten Pouches, Fussie Cat Cat Food Wet Product of the Year: Paté Feasts, Mr. Purrs Alternative Cat Treat of the Year: Finfare Pet Foods Dog Health & Wellness Dog Dental Care Chew Product of the Year: Brush Buddies, Pet Honesty Dog Dental Care Product of the Year: ProBright® Advanced, PetLabCo Dog Gut Health Product of the Year: BioBac 40™, Kerry Dog Preventative Product of the Year: PRIOME® Metabolic Health Postbiotic, ADM Dog Skin & Coat Product of the Year: 3-in-1 Paw Ointment, Gou Gou Pets Dog Allergy Relief Product of the Year: Pet Aller-Guard Support Supplement, X100BEST Dog Nutrition Dog Food Dry Product of the Year: Go! Solutions Dental + Immune Health, Petcurean Pet Nutrition Dog Food Frozen/Raw Product of the Year: We Feed Raw Dog Food Grain Free Product of the Year: CHARM Pet Food Dog Food Innovation of the Year: Select Cuts Puppy Formula with Super Grains, Zignature Dog Food Natural Product of the Year: The Butcher's Pup Dog Food Wet Product of the Year: Grain-free Wet Food, HEKA Petlife Dog Hydration Product of the Year: H2GO! Dog Hydration Gel, Phelps Wellness Puppy Food Product of the Year: Puppy Blend, Holistic Vet Blend Dog Treats & Chews Dog Cookie Product of the Year: Candy Cane Lick'n Crunch!®, Three Dog Bakery® Dog Treat Chews Product of the Year: Honest to Goodness Protein Bites, W.F. Young Dog Treat Innovation of the Year: Cold-Dried™ Bully Sticks, Natural Farm Pet Dog Treat Natural Product of the Year: Lamb Collagen Cosmic Donut, Dogginstix Flavored Dog Treat Product of the Year: Nubz® Flavor Bursts, Nylabone Jerky-Style Dog Treat of the Year: Chicken Jerky Treats, WANPY Collars, Harnesses, Feeding & Hydration Harness Innovation of the Year: Clickit Range, Sleepypod Bowl Innovation of the Year: Veken Pet Fountain, Aborder Products Grooming, Hygiene & Waste Management Odor Control Product of the Year: MoodifyPet, 10xGrow Grooming Tools Product of the Year: Pet Precision Single Row Flea Comb, Tweezerman Odor Neutralizer of the Year: K.O.E, Odorcide Pet Services & Industry Leadership Pet App of the Year: Vetster Pet Care Innovation of the Year: Petfolk Pet Care Safety Solution of the Year: Necto Pet Care Solution of the Year: RunLoyal Pet Insurance of the Year: MetLife Pet Insurance Pet CEO of the Year: Isaac Langleben, Open Farm Pet Brand of the Year: Carlson Pet Products Pet DTC Company of the Year: Golden Pet Brands Pet Start Up of the Year: PadsPass Toys, Mental Health & Senior Pet Care Chew Toy Product of the Year: Nylabone® Interactive Toy Product of the Year: iPet®, My Intelligent Pets Pet Behavioral Wellness Innovation of the Year: FitKinect, FitPaws Senior Cat Nutrition Product of the Year: Pure Cravings Senior Pet Care Company of the Year: Pet's Best Life Senior Pet Mobility & Comfort Product of the Year: Therapeutic Bed, Knead Cats About The Pet Innovation Awards The Pet Innovation Awards is part of the Independent Innovation Awards organization, a global market intelligence and recognition program. The awards program provides public recognition for the achievements of companies and products across the rapidly expanding pet care industry, including categories like Apparel, Grooming & Cleaning, Food & Treats, Health, and Services. For more information, visit: https://petinnovationawards.com.