Press Release

Top Pet Innovators Recognized in 2026 Pet Innovation Awards LOS ANGELES, August 6, 2026 – The 2026 Pet Innovation Awards, an independent recognition platform, has officially announced the featured winners of its 8th annual awards program. This global program honors the most innovative companies, products, and services across the pet care industry. As pet parents continue to prioritize the health, happiness, and longevity of their pets, innovation in the pet industry is accelerating rapidly. Companies are raising the bar with thoughtful solutions—from premium nutrition and preventative wellness to sustainable products and services—that improve the lives of pets and their caregivers. This year's awards attracted thousands of worldwide nominations representing startups, established brands, and emerging innovators. An independent panel of industry experts judged the entries based on innovation, performance, ease of use, functionality, value, and overall market impact. Travis Grant, Managing Director of the Independent Innovation Awards, stated, "The pet industry continues to evolve at an incredible pace, fueled by pet parents who expect products and services that are healthier, smarter and more personalized than ever before". He noted that the 2026 winners aren't just responding to market trends, they are actively creating them and shaping the future of pet care. The 2026 Featured Winners Cat Health & Wellness Cat Calming Product of the Year: Cat Calming Diffuser, Zesty Paws Cat Health Innovation of the Year: The Knead Orthopedic Cat Bed, Knead Cats Overall Cat Health Product of the Year: Brutus Broth Cat Nutrition & Treats Cat Food Freeze Dried Product of the Year: Necessities Functional Cat Shakers, Charlee Bear Cat Food Frozen/Raw Product of the Year: Rad Cat, Tucker's Cat Food Product of the Year: Super Premium Kitten Pouches, Fussie Cat Cat Food Wet Product of the Year: Paté Feasts, Mr. Purrs Alternative Cat Treat of the Year: Finfare Pet Foods Dog Health & Wellness Dog Dental Care Chew Product of the Year: Brush Buddies, Pet Honesty Dog Dental Care Product of the Year: ProBright® Advanced, PetLabCo Dog Gut Health Product of the Year: BioBac 40™, Kerry Dog Preventative Product of the Year: PRIOME® Metabolic Health Postbiotic, ADM Dog Skin & Coat Product of the Year: 3-in-1 Paw Ointment, Gou Gou Pets Dog Allergy Relief Product of the Year: Pet Aller-Guard Support Supplement, X100BEST Dog Nutrition Dog Food Dry Product of the Year: Go! Solutions Dental + Immune Health, Petcurean Pet Nutrition Dog Food Frozen/Raw Product of the Year: We Feed Raw Dog Food Grain Free Product of the Year: CHARM Pet Food Dog Food Innovation of the Year: Select Cuts Puppy Formula with Super Grains, Zignature Dog Food Natural Product of the Year: The Butcher's Pup Dog Food Wet Product of the Year: Grain-free Wet Food, HEKA Petlife Dog Hydration Product of the Year: H2GO! Dog Hydration Gel, Phelps Wellness Puppy Food Product of the Year: Puppy Blend, Holistic Vet Blend Dog Treats & Chews Dog Cookie Product of the Year: Candy Cane Lick'n Crunch!®, Three Dog Bakery® Dog Treat Chews Product of the Year: Honest to Goodness Protein Bites, W.F. Young Dog Treat Innovation of the Year: Cold-Dried™ Bully Sticks, Natural Farm Pet Dog Treat Natural Product of the Year: Lamb Collagen Cosmic Donut, Dogginstix Flavored Dog Treat Product of the Year: Nubz® Flavor Bursts, Nylabone Jerky-Style Dog Treat of the Year: Chicken Jerky Treats, WANPY Collars, Harnesses, Feeding & Hydration Harness Innovation of the Year: Clickit Range, Sleepypod Bowl Innovation of the Year: Veken Pet Fountain, Aborder Products Grooming, Hygiene & Waste Management Odor Control Product of the Year: MoodifyPet, 10xGrow Grooming Tools Product of the Year: Pet Precision Single Row Flea Comb, Tweezerman Odor Neutralizer of the Year: K.O.E, Odorcide Pet Services & Industry Leadership Pet App of the Year: Vetster Pet Care Innovation of the Year: Petfolk Pet Care Safety Solution of the Year: Necto Pet Care Solution of the Year: RunLoyal Pet Insurance of the Year: MetLife Pet Insurance Pet CEO of the Year: Isaac Langleben, Open Farm Pet Brand of the Year: Carlson Pet Products Pet DTC Company of the Year: Golden Pet Brands Pet Start Up of the Year: PadsPass Toys, Mental Health & Senior Pet Care Chew Toy Product of the Year: Nylabone® Interactive Toy Product of the Year: iPet®, My Intelligent Pets Pet Behavioral Wellness Innovation of the Year: FitKinect, FitPaws Senior Cat Nutrition Product of the Year: Pure Cravings Senior Pet Care Company of the Year: Pet's Best Life Senior Pet Mobility & Comfort Product of the Year: Therapeutic Bed, Knead Cats About The Pet Innovation Awards The Pet Innovation Awards is part of the Independent Innovation Awards organization, a global market intelligence and recognition program. The awards program provides public recognition for the achievements of companies and products across the rapidly expanding pet care industry, including categories like Apparel, Grooming & Cleaning, Food & Treats, Health, and Services. For more information, visit: https://petinnovationawards.com.